Which of the following describes the types of audience in communication?

Prepare for the Purposive Communication Test. Enhance your understanding with interactive flashcards and a variety of exam questions, each with detailed explanations. Master the art of effective communication!

The classification of audiences into passive, active, and hostile plays a significant role in understanding communication dynamics. An active audience is highly engaged and participates in the communication process, processing and responding to the message effectively. They tend to show a high level of interest, have opinions, and may even act upon the information presented.

In contrast, a passive audience typically does not engage as deeply with the message. They may receive the information without responding or participating actively, often resulting in a lower retention of the message unless it is particularly captivating or relevant to them.

The third category, hostile audiences, includes individuals who may oppose the message being conveyed. Their preconceived notions or biases can lead them to resist the information presented, making it crucial for communicators to address potential objections and find common ground to bridge the divide.

In summary, identifying these three types of audiences helps communicators tailor their messages effectively. Each audience type requires different strategies for engagement, thus enhancing the potential for successful communication.

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