Which communication purpose involves moving listeners to action?

The purpose of communication that involves moving listeners to action is associated with persuasion. Persuasive communication aims to influence the audience's beliefs, attitudes, or behaviors, encouraging them to adopt a certain viewpoint or take specific action. This type of communication employs various techniques, such as appealing to emotions, presenting logical arguments, or using testimonies to create a compelling case that motivates the audience.

Persuasion is often utilized in contexts such as advertising, political speeches, and advocacy campaigns, where the goal is to convince people to change their minds or take steps toward a proposed action. This distinct focus on prompting action sets persuasive communication apart from other purposes like informing or entertaining, which do not primarily aim to catalyze a direct response or behavior change.