What role does the sender play in communication?

The sender plays a crucial role in communication by creating and transmitting the message. This role involves not just the initial thought or idea that the sender wants to express but also the decision on how to convey that message effectively to the receiver. The sender must consider the language, tone, and medium of communication to ensure that the intended message is clear and understood. This foundational step is essential because without a well-conceived and conveyed message, effective communication cannot occur.

In contrast, interpreting messages falls to the receiver, who must decode and understand the sender's intended meaning. Providing feedback is also a role designated for the receiver, as feedback allows the sender to know how well the message was received. The function of serving as an audience is likewise not applicable to the sender's duties, as that describes the role of the recipient of the communication. Therefore, the sender's primary responsibility is to generate and deliver the message effectively.