What is a communication strategy?

A communication strategy is fundamentally a plan developed to ensure that information is conveyed effectively to an intended audience. This involves careful consideration of the audience's needs, the message to be communicated, the channels through which the information will be delivered, and the context in which communication occurs. A well-structured communication strategy outlines the goals, identifies key messages, and elaborates on how to engage the audience for maximum comprehension and impact.

In contrast to the other options, a communication strategy emphasizes the purpose and method of communication rather than merely documenting rules or compiling materials. While a formal document detailing company policies or a list of topics can play a role in communication, they do not encapsulate the strategic approach necessary for effective dialogue and information sharing. Similarly, a collection of pre-prepared speeches lacks the comprehensive, situational analysis that a communication strategy entails, which is crucial for adaptability and effectiveness in real-time communication scenarios.