How does one establish credibility in communication?

Establishing credibility in communication is primarily achieved by demonstrating authority and knowledge on the subject matter. When a communicator is well-versed in their topic, it allows them to convey information clearly and accurately, which builds trust with the audience. Audience members are more likely to listen and accept the message being presented when they feel the speaker has a firm grasp of the content. This can include citing relevant experiences, using facts and statistics, and providing insights that reflect a deep understanding of the subject.

The other options do not effectively contribute to establishing credibility. For example, using technical jargon and complex language may alienate the audience, as it can create confusion instead of clarity. Avoiding interaction with the audience can lead to a lack of engagement and a perception that the communicator is uninterested in feedback or discourse, further diminishing their credibility. Speaking at a fast pace may mistakenly signal urgency or nervousness rather than confidence, which does not necessarily equate to being credible. Thus, showing authority and knowledge is the most effective way to establish credibility in communication.